So! For a long time, movies had only been in black and white. There had been a short film by a British studio that released the first colored movie. The studio used a technique called Kinemacolor, if I recall correctly, and it was very expensive, but it really showcased the potential that they had on their hands. However, the downside was that this process was mostly limited to green and red light, which could wash out some images and still didn't display the full spectrum of color. Then, the Technicolor process came around in I think somewhere around 1913, 1914 which, while still very expensive, was a revolutionary way to put color into film. Disney capitalized on it with a short film as well. The Wizard of Oz was the first full length feature film that included Technicolor for a large portion of the movie, and Gone with the Wind is another that used Technicolor for I think all of the film that released the same year. The reason Oz is so much more well known is because of how they used Technicolor as a narrative device. I don't think I can even think of another movie that did anything like what that one did.
[Something something he's very incompetent and not THAT smart, guys, trust him.]
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[Something something he's very incompetent and not THAT smart, guys, trust him.]
... That explains a lot.